diff --git a/sound/hda/hdac_i915.c b/sound/hda/hdac_i915.c
index ae0f305a7e41..339f3624d51c 100644
--- a/sound/hda/hdac_i915.c
+++ b/sound/hda/hdac_i915.c
@@ -306,6 +306,7 @@ int snd_hdac_i915_init(struct hdac_bus *bus)
 	struct i915_audio_component *acomp;
 	int ret;
 
+	dev_info(dev, "XXX binding i915...\n");
 	if (WARN_ON(hdac_acomp))
 		return -EBUSY;
 
@@ -331,7 +332,7 @@ int snd_hdac_i915_init(struct hdac_bus *bus)
 		ret = -ENODEV;
 		goto out_master_del;
 	}
-	dev_dbg(dev, "bound to i915 component master\n");
+	dev_info(dev, "bound to i915 component master\n");
 
 	return 0;
 out_master_del:
@@ -373,6 +374,7 @@ int snd_hdac_i915_exit(struct hdac_bus *bus)
 	kfree(acomp);
 	bus->audio_component = NULL;
 	hdac_acomp = NULL;
+	dev_info(dev, "XXX unbinding i915\n");
 
 	return 0;
 }