The attached PDF, downloaded from JSTOR, appears to have originally been scanned, and so the text is bitmapped. Evince 0.8.1 using poppler 0.5.4 (cairo backend) renders it very poorly at normal scaling factors, as if it were using a low quality scaler -- the text is essentially unreadable.
This is not due to the original scan simply being of too low quality -- if I zoom in far enough in evince the text becomes clear, and if I then use the gimp's bicubic scaler to scale it back down to equivalent size, the text remains readable. It is something evince/poppler's scaling that is failing -- perhaps just using a linear instead of bicubic scaler as a speed optimization, which would be a very poor tradeoff for this document.
Similarly, xpdf renders the text entirely readably.
test.pdf -- look at, say, equation (2) on the second page, and surrounding text
evince.png -- screenshot of evince showing this text, very ugly
xpdf.png -- screenshot of xpdf showing the same text, perfectly readably
evince-then-scaled-down-by-gimp.png -- zooming in in evince, then taking a screenshot and scaling the screenshot back down to equivalent size, results in readable text
Created attachment 10508 [details]
sample pdf document
Created attachment 10509 [details]
Created attachment 10510 [details]
Created attachment 10511 [details]
Confirmed with a bug report from Launchpad:
*** This bug has been marked as a duplicate of bug 5589 ***